The Story — Maison Laurent

The Firm · Est. 2003

Two decades representing the coast's rarest homes.

Our Philosophy

A house is never just a transaction.

We built Maison Laurent on a single conviction — that the finest residences deserve to be represented as the works of art they are.

Where most firms list, we curate. Every property we take on is photographed, filmed, and presented with the same intention an architect brought to its design. We work with a small number of clients each year, by deliberate choice, so that nothing is rushed and nothing is ordinary.

Discretion is the foundation of everything we do. Many of the homes we represent never reach the open market — they move quietly, between people who understand their value. That trust is the firm's truest asset.

$1.8B+
In Lifetime Sales
20
Years Representing the Coast
340+
Residences Closed
47
Days Average to Contract

The Principal

Élise Laurent.

Élise founded the firm in 2003 after a decade in fine-art advisory, bringing a curator's eye to a market that had grown impatient and impersonal. Her approach is quiet, exacting, and entirely client-led.

She represents a small, deliberately limited roster of sellers and buyers across Tampa Bay and the Gulf coast, and is regularly entrusted with off-market estates that never appear publicly. Her reputation is built on what she does not say.

Élise Laurent
Founder & Principal Broker · License #BK3187204

Press & Recognition

What is said, elsewhere.

"The most discreet name in Gulf coast luxury — and the most effective."

Architectural Digest

"Laurent sells homes the way galleries sell paintings: rarely, and beautifully."

Robb Report

"When a record-setting estate trades quietly in Tampa Bay, her name is usually behind it."

Wall Street Journal · Mansion

"A masterclass in restraint and presentation."

Veranda

Track Record

A selection of milestones.

2003
The firm is founded
Maison Laurent opens with a single principle: represent fewer homes, exceptionally well.
2011
First nine-figure year
The firm crosses $100M in annual closed volume, entirely within Tampa Bay.
2017
Record waterfront sale
Brokered the highest price-per-square-foot waterfront residence ever recorded on Davis Islands.
2021
The private collection
Launched an invitation-only off-market portfolio, now representing more than half of the firm's annual volume.
2024
$1.8B lifetime
Surpassed $1.8 billion in lifetime sales across 340+ closed residences.

Begin a quiet conversation.

Whether buying, selling, or simply considering — we start in confidence.

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